HOW TO AVOID FOOD WASTE

 

Client: Mashable.com

Challenge: Create a sharable video that illustrates 5 ways to reduce food waste.
Food waste is a worldwide epidemic, and it’s well past time the average person started fighting back.
Solution: What if we use irony to communicate ways to avoid food?
Humor, simplicity and a bit of cuteness allow a serious message to be memorable and sharable.
Enjoy!

 

AAF Suncoast Gold ADDY Award Winner

Storyboard

mssanche_FOOD_Storyboard_REVISED.png

initial styleframes

FOOD_Direction_01.jpg

Final styleframes

Styleframe_01_FOOD.jpg
Styleframe_03_FOOD.jpg
 
 

take care of your food!

food_old.gif